Established in 1965 on a single proprietorship, Gerico Products, Inc. was then known as Hercules Manufacturing. Back then, the company concentrated solely on manufacturing baby products such as walkers, strollers, and playpens under the brand name of Hercules Manufacturing.

In 1968, Hercules Manufacturing decided to get an additional business permit under the company name of Roger Chen Commercial. This company was intended to concentrate on the importation of baby products like scooter, walkers and strollers. Since business was expanding, the company decided to relocate to a bigger premise in Quezon City in 1969 to address the need for decongestion.

Hercules Manufacturing and Roger Chen Commercial was then consolidated and renamed Gerico Products in 1986. This company started to manufacture feeding bottles as well, under the brand name Tender Luv. It further ventured into export business in 1987, doing business with clients from Singapore, Hong Kong and China.

In 1995, the company revolved into a corporation, thus, changing the name from Gerico Products to Gerico Products, Inc.(GPI). GPI constantly strives to be competitive. It soon acquired and became the official licensee of Warner Brothers’ Baby Looney Tunes to exclusively distribute its baby products in the Philippines.

In 2011, the corporate name Gerico Products, Inc. (GPI) has been changed to Tender Luv Baby Products.